"Legitimate list rental companies don't turn over the e-mail addresses to the sender -- ever." - Jeanne Jennings

Thank you Jeanne Jennings for writing that line in your article. E-mail List Rentals: Red Flags and Results! Too many marketers don't understand this. Ironically, as I was reading this article, I took an angry customer support call from a woman who we wouldn't allow to use a list that she bought at a trade show. I think that underscores the need for Jeanne's article.